Ola Electric’s Diwali Sales Surge: 50,000+ Units Sold in October & Major Service Expansion Announced

Ola Electric has achieved a remarkable sales milestone during the festive season, recording over 50,000 units sold in October 2024 alone.

Ola share price, Ola sales, Ola Diwali sales

Ola Electric has clocked an incredible sales number in the festive season with the company selling more than 50,000 units in October 2024 alone. This spurt of demand has resulted in 74 per cent YoY growth in registrations and placed Ola at a solid lead in the Indian market in the two-wheeler electric vehicle space. It now commands a high 30% market share in electric two-wheelers and also grows steadily in Tier 2 and Tier 3 cities. Having clocked strong Diwali sales, Ola Electric also announced a series of after-sales and network expansions to capture the growing demand from its customers and improve the quality of service.

Ola Electric October Sales Success

Ola’s Diwali sales figures reflect the increasing acceptance and adoption of electric two-wheelers across India. As per Vahan data, Ola had 41,605 units registered in October 2024, which indicates good consumer demand for the diversified product line by the company. Ola’s increased efforts regarding strengthening the after-sales service network with an improved ownership experience speak of the commitment of the company towards market leadership.

An Ola Electric spokesperson said, “The festive season has been very strong for us in the wake of our exhaustive portfolio, rise in consumer demand and consolidation of sales network across India. The adoption of EVs picked up pace during this time more so in Tier 2 and 3 markets and we expect such upward trends to continue.

Service Enhancement: Reach to the customers:.

It also faced criticism for a pretty long time because of the lack of quality standards over the delivery of customer services despite impressive sales performance by Ola. The online criticism then followed with the inquiry of the standard quality of the customer support by the Department of Consumer Affairs, which pushed it to increase its effort and improve after-sales supports in the company. By the end of 2024, the #HyperService campaign should be up to 1,000 service centers so that all these services are brought out rapidly and effectively across the whole country for customers.

Ola Electric has increased the service capacity by 30% and employed over 500 technicians to manage the surge. Two-thirds of Ola’s already existing service backlog have thus been cleared, which is supposed to enhance customer experience further.

Ola Expands Its Service Network and Trains Technicians

This one is not behind in program development either. It rolled out an EV Service Training Program along with its electric cars that would train 100,000 third-party mechanics in repair and maintenance works of its electric vehicles before the end of 2025. This way, it ensures every mechanic in India services its vehicle.

By the end of 2025, the company wants to achieve 10,000 sales and service network partners. The above-mentioned plan has added further support towards the growth aspiration of Ola. Further, due to the partnership-based model, Ola will be able to further reach out towards its services.

Success for Ola Electric will be very much dependent on the diversified portfolio of products it offers. Consumers will have options under the S1 portfolio that will cater to a range of price points in order to accommodate a wide range of requirements about the range and affordability. Some of the important models are:

S1 Pro at Rs 1,34,999 and S1 Air at Rs 1,07,499 as premium offerings.

The company has brought out three models in the X series of S1 at 2 kWh, 3 kWh, and 4 kWh respectively priced at Rs 74,999, Rs 87,999, and Rs 101,999. The company also introduces a series of new bikes at Sankalp that is Ola’s flagship event every year held in August 2024. Roadster series: 

Roadster X (2.5 kWh, 3.5 kWh, and 4.5 kWh) - starting at Rs 74,999. Roadster (3.5 kWh, 4.5 kWh, and 6 kWh) - Rs 1,04,999

Roadster Pro: With starting prices ranging at Rs 1,99,999, and is available in two versions – 8 kWh & 16 kWh. There have been all such designs in the products to reflect quality and technology so available within the electric two wheeler market

Market Reaction & Ola Future Course of Action

Ola Electric had a very decent last few months or days at least, prior to that. Still, the company has much to do to rectify the situation with its customer service. Aggressive growth in the number of service centers and investment in after-sales support indicate that Ola Electric is working to improve it. This will imply a follow-through share price curve which will start trending upward as the trend is positive due to success in Diwali sales and strategic steps creating better customer experiences.
With continuous addition of new products and enhanced customer support, Ola Electric appears well poised to retain the leadership in the two-wheeler electric vehicle market in India. As the company continues to score strong Diwali sales and expands its service network aggressively, it is on track to drive EV adoption all over the country.

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